I’m leaving Austin without the prize, but with a lot of great memories and new experiences.

James Gough took well deserved 1st prize and my concept focused more on data and architecture came short on the visual side.


The level of all entries was very high making it a very close call. The fact that my solution as concentrated more on the backend, feasibility and architecture got to the final 5 out of > 300 entries in the UX oriented competition makes me really happy.

I was very glad to hear from Roberto Dalla and Andrew James that as engineers they preferred my concept. And my chat with James Allen, who found predictive aspect a great idea, made my day complete.

The idea to liberate F1 data, create community around it and stimulate ongoing crowd based innovation couldn’t out-weight the visual side in a competition built around UX, but I’m glad I had a chance to talk about it with some of the most important people in my favourite sport.

And now going back to the normal world imagine you can visualize and translate your project like this in your business environment…

To be continued 🙂

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